Jack in the Box
In-Store Signage • Web Design • Packaging
As part of the Creative Services team, I created cross-channel creative for Jack in the Box spanning email, CRM, in-store signage, and packaging...always keeping the brand loud, weird, and unmistakable. Highlights include designing the San Diego Comic-Con trolley wrap and Jibbi packaging, translating the brand’s offbeat humor from digital screens to real-world experiences.
Jack in the Box
In-Store Signage • Web Design • Packaging
As part of the Creative Services team, I created cross-channel creative for Jack in the Box spanning email, CRM, in-store signage, and packaging...always keeping the brand loud, weird, and unmistakable. Highlights include designing the San Diego Comic-Con trolley wrap and Jibbi packaging, translating the brand’s offbeat humor from digital screens to real-world experiences.
Jack X Deadpool & Wolverine SDCC Customer Activation
When Deadpool and Wolverine crashed into San Diego Comic-Con, Jack came along for the ride. I designed a 75-foot trolley wrap that turned a moving vehicle into a billboard. so the brand hit just as hard from across the street as it did at the counter.
Jibbi Bag Charm and Illustrations
I created the character illustrations and designed the custom Mylar packaging for the Jibbi bag charm. The challenge was keeping the line work and personality intact as the art jumped from screen to a real product on a shelf.
In-Store Point of Purchase
Point of purchase is where the brand meets the customer in real life, so it has to read fast and work hard. I designed signage across multiple promotions, including the Gremlins and Protein Bowls campaigns, adapting each concept to the formats and sightlines of a working restaurant.
